Human Manual Labor Replaced By Humans - 1763 Words

Cognitive computing is not about having human manual labor replaced, it is about both machine and man collaborating in a way to solve many problems of the world. Some of the ways in which it is designed to work is in the health care industry, education, seismology, transportation, and security, deep learning, discovery, large-scale math and fact checking to name a few. Analyzing data from all the information in the world for the good of all mankind with what was input in by humans to act in a quick and through manner that thinks for itself in considers of the top trending forms of technology in this decade and cutting-edge of the future. Imagine a technology that could act in a way like humans using critical thinking skills. Cognitive†¦show more content†¦IBM Watson takes what doctors have input for causes and how they have treated patients from around the world and in a few minutes comes up with a diagnosis for treatment. IBM Watson works with human inputs and thinks for itself my analyzing data to recommend a solution for treatment. Unfortunately, many hospitals cannot afford the newest and latest technology such as IBM Watson and therefor many lives are lost. The demand is high and pressure to lower the cost of such a system is a top priority. The underlying reputation from the world movies and the fictional social media is a problem. Cognitive computing is designed to address the many problems that exist. One is that of which many people feel that there is a â€Å"man versus machine† stigma. By educating the public as to what cognitive computing, such as IBM Watson can and will do to help in the world in ways from health care to the way a child learns in the educational area will assist in changing how the reputation of something new is always hard for people to adapt to change to trust and understand where this new technology is going in the next decade. Every era, technology is changing for the betterment. IBM Watson is designed to work with humans in order to find solutions toShow MoreRelatedLegal, Safety, and Regulatory Issues Essay1033 Words   |  5 Pageshave a large impact on the human resources process as they relate to the statement â€Å"Common sense and compassion in the workplace has been replaced by litigation.† In today’s society litigations seem to be an increasing greatly, a nd administrators do their best to create human resources processes that avoid any possible litigations on them and or their organization. I completely agree with the statement â€Å"common sense and compassion in the workplace has been replaced by litigation.† There hasRead MoreThe Integration Of Robotics And Artificial Intelligence1036 Words   |  5 Pagesexaggeration on the future of human labor. The job market is getting more concerned about the future that on a greater extent depends on the creative and innovative minds of the vibrant technology experts (Kelly). Most of current manual jobs, especially in the assembly category get a massive replacement of machinery like robots that receive continuous upgrading to improve flexibility and ease of task handling. The critical element of thinking demonstrated by humans gets adopted in robotics and automationRead MoreSmarter Than Hum Why Robots Will- And Must Take Our Jobs1418 Words   |  6 Pagesmore urgent. Many people share the fear of technology overtaking humans. Two authors, Clive Thompson, who wrote â€Å"Smarter than You Think† and Kevin Kelly, who wrote â€Å"Better than Human: Why Robots Will- and Must-Take Our Jobs,† have an optimistic view regarding the role of technology in the future. Although they use different reasoning, both Thompson and Kelly assert collaboration between humans and technology is necessary to maximize human potential. Furthermore, they prove that technology has alwaysRead MoreHistory Of American Indian Education By Karen G. Swisher And John W. Tippeconnic IIi920 Words   |  4 Pageshistory of American Indian Education. The chapter was about the colonial education and stereotypical beliefs about the culture and capability of Native Americans. I noticed the words natural and true showed up quite often, natural to me means not human made and true meaning the truth with facts. It was stated that there are four tenets of colonial education (the reculturing and reeducation of American Indians by the secular and religious institutions of colonizing nations). 1. Native Americans wereRead MorePayroll And Employee Time Tracking Management Systems1190 Words   |  5 Pagesprone. This process had been totally paper and manual based. Worse, aside from difficulty to find invoices, some invoices had been missing. †¢ Inconsistencies between payroll and employee time tracking management systems. The process of payroll was inefficient and took a long time †¢ Rolling up financial data required too much time and labor for each hotel when they were preparing monthly financial reports for investors †¢ Outdated paper based and manual processes within the company, which not only wasRead MoreArtifacts in Computer Science840 Words   |  3 Pagescomputers had shown potential for simplifying tasks for humans, it was then a race to develop new programs and machines that would increase human efficiency and speed at which humans can work. This has been the sole reason technology has grown since the early 40’s; to increase the amount of work an individual can achieve in a given time. There is no field of employment that cannot be improved and innovated with technology, this is why jobs are being replaced with machines. â€Å"In all three key employment sectorsRead MoreThe Effect of the Industrial Revolution on Pollution Essay1245 Words   |  5 Pagesengine allowed businesses to transfer manufacturing plants was for rivers and other waterways to areas with densely populated urban zones. Pollution increased due to the concentration of these industrialized city centers, w hich now used coal, which replaced the natural power of fast-running rivers. For example, evidence of pollution during the early Industrial Revolution in England and the European continent is widespread. South Wales, located in southwestern England, was described by Adam MarkhamRead MorePros And Cons Of Life Without Technology726 Words   |  3 Pages and we have no phone numbers, addresses, and no source of direction? This rarely happens because we always have our chargers near us. Technology has strongly affected our communication skills. It is constantly at our fingertips and is replacing human interaction in day to day activities including everything from the way we do our jobs to the way we keep in touch with friends and family. Take a look around the dinner table while everyone is on their phones and having no contact with the ones sittingRead MoreThe Deployment Of Automation For An Automated Warehouse1803 Words   |  8 PagesThe change from a manual warehouse to an automated warehouse is significant and the impact of that change should never be under estimated. Even limited application of automated technologies will have a dramatic effect on the processes used in the warehouse, the management systems required to make it effective and on the people who have to adapt to accept its use. The deployment of automation in warehouses, whether it is a fully integrated solution or an enhancement to a manual technology, can bringRead MoreAnatomically Modern Humans968 Words   |  4 Pagesus to be advanced. From large brains that help facilitate our complex language systems to our opposable thumbs that allow us to do work with our hands in both manual labor as well as fine motor skills like writing or typing, these anatomical features among others are pivotal in what it means to be a modern human. Anatomically modern humans were found in more than one location across the globe (Europe, Asia and Africa) which has led scientists to formulate two different theories as to why this is

Fahrenheit 451 and Salamander Reading Comprehension Free Essays

Fahrenheit 451 The Hearth and the Salamander Reading Comprehension Questions 1) The country is not at peace. The country defends itself no matter what. Jets fly across the sky, meaning there is a war. We will write a custom essay sample on Fahrenheit 451 and Salamander Reading Comprehension or any similar topic only for you Order Now 2) Captain Beatty seems to be directing Montag’s remarks at the fire station. Montag’s comments make the other firemen suspicious because he talks about how all firemen resembles a mirror image of him, and asks why don’t they prevent fires instead of burning the books. 3) The alarm at the old woman’s house is so â€Å"inconvenient† because usually before the firemen arrived at the house and the occupants had already been arrested and taken away. However, in this call, she was still at home. 4) Beatty says that none of the books agree with each other, many are lies about people who never actually lived, and it’s against the law for people to have books. 5) Montag is sick to his stomach because Mildred tells him that Clarrise’s family had moved away and she had got it by a car. Mildred had forgotten to tell Montag four days ago, but she couldn’t tell him if she was sure or not. 6) The ever-increasing speed of society affected books according to Beatty by people watching things on the television, short version of books, and the advancement of technology. ) The advancement in technology over books was the most important thing in society. Such as classics cut to fifteen or twenty minute shows, politics being two sentence headliner, and books being cut right to the information. 8) The objections of minority groups affected books by minority groups being offensive by certain types of literature, leading to cens orship. 9) Comics, confessions, and trade journals are left for people to read. 10) Beatty made a unspoken â€Å"deal† that if Montag had handed over the books, the whole incident would be looked over. How to cite Fahrenheit 451 and Salamander Reading Comprehension, Essay examples

Digital Marketing for Super Bowl LI -myassignmenthelp.com

Question: Discuss about theDigital Marketing for Super Bowl Ll. Answer: The Brand Mr. Clean is the name of the brand owned by Procter Gamble, which is used for an all-purpose cleaning. The product was created by Linwood Burton as an effort for cleaning ships back in his days instead of just paying huge amounts. He later went on to sell the product to Procter Gamble. With its television commercial in 1958, within six months it became the best and high-selling household cleaner available in the market. Its initial live-action versions were portrayed by character actor House Peters Jr. After 60 years of existence they made it into Super Bowl (Mr Clean, 2017). Analysis Super Bowl LI is Mr. Cleans Super Bowl debut after 60 years of existence. The super Bowl spot cost the company around $5 million, excluding production costs (Breslin, 2017). The success of all this ad lies in the occurrence that the sexualization of Mr. Clean ended up being comical as it was revealed that he is just a figment of imagination of the woman, who was seeing her husband cleaning. This is the secret of the advertisements huge success, the source of memes and thousands of middle-aged women swooning over Mr. Clean on social media. With this move, Mr. Clean joined the bandwagon of Super Bowl brands that have used sexual innuendo, however this campaign is not those usual run-of-the-mill advertising effort. The aim of the brand was creating a seductive male who would dance his into the heart (or kitchen). The target market for this campaign and product is definitely the middle aged females. The subject the campaign broach is for a co-ed audience, all the way talking about cleani ng and dividing chores between men and women. The ad prompted users to engage with the brand on Twitter. The campaign brought context to it with the help of interest based segmentation (Wedel Kamakura, 2012). Summary Mr. Clean, with its debut ad in Super Bowl, became the most talked about ads. With its television commercial in 1958, within six months it became the best and high-selling household cleaner available in the market. After 60 years of existence, they made it into Super Bowl. Emotional analysis showed the ad brought about joyous emotion mostly, with people saying they enjoyed the ad. Some even went on to express their attraction for the CGI Mr. Clean. The ad flew around the internet and has been described as being bizarre and shareable. It trended on Twitter moments after its airing (Handley, 2017). However, to continue creating a lasting impression and acquire a return on investment, Mr. Clean as a brand requires nurturing new impressions and connections it built with this expensive campaign. The aim of the brand was creating a seductive male who would dance his into the heart (or kitchen). The target market for this campaign and product is definitely the middle aged females. The subje ct the campaign broach is for a co-ed audience. The ad prompted users to engage with the brand on Twitter. The campaign brought context to it with the help of interest based segmentation. References Breslin, S. (2017).Mr. Clean Sexes Up PG's Super Bowl Ad.Forbes.com. Retrieved 5 September 2017, from https://www.forbes.com/sites/susannahbreslin/2017/01/29/mr-clean-sexes-up-pgs-super-bowl-ad/#2145cc312176 Handley, L. (2017).These are the most socially engaging Super Bowl 2017 ads so far.CNBC. Retrieved 5 September 2017, from https://www.cnbc.com/2017/01/31/these-are-the-most-socially-engaging-super-bowl-2017-ads-so-far.html Mr Clean. (2017).Mrclean.com. Retrieved 5 September 2017, from https://www.mrclean.com/en-us Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.

War and Peace Review Essay Example

War and Peace Review Paper Essay on War and Peace In order to be a genius, it is not necessary to throw vivid phrases and scare the reader zalomistymi plot twists. This is the phenomenon of Tolstoy. I would call this book purification Tolstoy. is nezarastayuschee leaves the impression she is in the shower As you read this book, as it were immersed in a brand new, brick by brick under construction in your imagination world Nabokov wrote in his article on Introduction to hero of our time - a feature of Tolstoys work is not in its individual parts, delving into that, you find nothing daunting and hitting the mind, but in its overall composition, which is the aggregate of all its elements is transformed into something extraordinary. This tutorial is for dushi.V process of reading experience a strange feeling, as if you have got some kind of mechanism, and it, driving its movement, turns everything inside you. If you read carefully, inspired (and the person with a normal level of intelligence in any way differently and not be able to read this breaking proizvdenie), it is impossible not to notice in myself some distortion, alteration, I would even say, clouding of consciousness. We will write a custom essay sample on War and Peace Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on War and Peace Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on War and Peace Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Having read the last page, having closed cover, you know that the body is here, but the soul hovers God knows knows where whether in the sky, or restlessly roams the field of Borodino, but feeling like after going to church- peace, or something then, after a while you begin to realize that something in you has changed. Everything that used to be important, troubled and haunted otliplo as frozen gum, all petty, vain weathered as many years of dust from an old couch and feel the steps on dtsat higher than before. Before cleansing sieve bessmetrnogo ageless sorcerer grandfather Tolstoy) As a psychotherapy definitely War and Peace Review Essay Example War and Peace Review Paper Essay on War and Peace Im surprised your unanimity, gentlemen readers. And pulls from your reviews and comments spirit of Party Congress. I reread War and Peace last summer and was amazed. Pervoe- no heroes among the hundreds of characters. A little pull Bolkonsky, but very much adrift and discomfort in which he is forced to exist, and its unwillingness to change anything just scary. In the end, you can not wait until he finally dies and stop this torture. Natasha light image formed at the school could not stand the sight of a sober adult me. Just an empty and foolish girl with limited interest. Separately, about people. Tolstoys fear before the mob palpable. And its been the only thing he got me interested and puzzled. the intelligentsia and the people a break such depth could not end tragically. The second is the heroism of the people in the war. Once again it is clear that people in Russia have always thrown to the mercy of fate, and especially in difficult times. Defending their settlements from the e nemy, krestne showed medieval practicality, not more. So they protect themselves from their own masters read carefully! As there is one brave gentleman rescued the girl from its own farmers? Particularly unpleasant conclusion of the novel, and the promise of some changes in her sons face Bolkonsky. For some reason it is frightening. Separate bright spot- sincere love for the King in the higher nobility environment. But this school is not to focus on. Tip: read and think, think, think! Yourself! Oh, it seems to PerAlek we agreed in the evaluation! Hello, hello! We will write a custom essay sample on War and Peace Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on War and Peace Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on War and Peace Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Racism and Reconstruction essays

Racism and Reconstruction essays Although Lincoln's Plan of Reconstruction was not put into effect in the South after the Civil War, if it had been racism would have been almost completely avoided in the 20th century. Licoln's proposed plan was called the "10% Plan." It called for 10% of the people would voted in the 1860 Election to take a pledge of loyalty to the Union. This plan was met by harsh oppostion by the Radical Republicans in Congress who viewed the South as conquered territory. These Radicals said that Lincoln's plan was much too soft. In return, Republicans in Congress then moved to pass the Wade-Davis Bill in 1864. This bill required that a majority of the South would have to take an iron clad oath that the had never supported the Confederacy. The Wade-Davis bill was pocket-vetoed by Lincoln who was assassinated shortly after. Johnson took over the presidency and his Plan of Reconstruction was passes. Instead of Lincoln's "10% Plan", Johnson's Plan of Reconstuction was put into effect. Johnson's plan was much more acrimonious towards the South. Johnson's plan demanded that the South nullify their secessions, hold stae conventions, adopt the 13th amendment, re-elect The question of how to reconstruct the devistated South after the Civil War was one of immense importance in many aspects. Most would argue that the problems involving the South adjusting socially to the notion of liberated blacks was the msot heated issue. It was an issue that encompassed both a change in lifestyle as well as in longstanding moral values. Both Presdential and Congressional plans were developed in an attempt to ensure Reconstruction would be as smooth as a political, economic and social revolution as humanly possible. President Abraham Lincoln believed from the start of the War, and therefore the start of Reconstruction, that the Southern states had never legally seceded from the Untion. Therefore his plan ...

The History of Leap Year

The History of Leap Year A leap year is a year with 366 days, instead of the usual 365. Leap years are necessary because the actual length of a year is 365.242 days, not 365 days, as commonly stated. Leap years occur every 4 years, and years that are evenly divisible by 4 (2004, for example) have 366 days. This extra day is added to the calendar on February 29th. However, there is one exception to the leap year rule involving century years, like the year 1900. Since the year is slightly less than 365.25 days long, adding an extra day every 4 years results in about 3 extra days being added throughout 400 years. For this reason, only 1 out of every 4 century years is considered as a leap year. Century years are only considered as leap years if they are evenly divisible by 400. Therefore, 1700, 1800, 1900 were not leap years, and 2100 will not be a leap year. But 1600 and 2000 were leap years because those year numbers are evenly divisible by 400. Julius Caesar, Father of Leap Year Julius Caesar was behind the origin of leap year in 45 BC. The early Romans had a 355-day calendar and to keep festivals occurring around the same season each year a 22 or 23 day month was created every second year. Julius Caesar decided to simplify things and added days to different months of the year to create the 365-day calendar; the actual calculations were made by Caesars astronomer, Sosigenes. Every fourth year following the 28th day of Februarius (February 29th) one day was to be added, making every fourth year a leap year. In 1582, Pope Gregory XIII further refined the calendar with the rule that leap day would occur in any year divisible by 4 as described above.

Introduction to Financial Market Instruments. End of Course Assignment

Introduction to Financial Market Instruments. End of Course - Assignment Example Together the capital and money markets are used to manage risk and liquidity for individuals, governments and companies. The main players in the financial market are banks, households, sovereign entities, firms, insurance companies and other financial institutions (Williams, 2011). The report will focus on the UK capital market including equities, corporate bonds and government debts, UK property and commodity markets of UK. The commodity market will include gold as well as oil markets of United Kingdom. Five year viewpoint of the following markets will also be provided in order to provide recommendation on the best asset class. Factors which will drive the upcoming performance of UK capital markets will also be taken into consideration. The equity market of UK is the global market as more than 70% of profits generally come from the overseas; therefore it reflects the international market. It has fairly a big sector of resources and the mining and oil sector are the major sectors. They together contribute more than 15% and due to this reason the economy of UK is quite strong (Wall, 2015c). Though, the equity market of UK is expected to become volatile because of the turbulent election prevailing in the country. The overall increase of the revenue is also anticipated to remain exigent in the current year i.e. 2015. The alteration in the agenda of general election is the major reason of ambiguity for the equity market of the United Kingdom (Barnett, 2015). The main factor which is constantly overshadowing the equity market performance is the interaction between growing cynicism of the investors on the worldwide economic viewpoint and the capability of the policymakers towards creating the circumstances to strengthen p rospects of growth where necessary. The recent euro zone performance and the Chinese economy’s presentation is concerning. This is due to the reason that weaker than anticipated progress in these regions

Hollywood musicals Movie Review Example | Topics and Well Written Essays - 750 words - 1

Hollywood musicals - Movie Review Example This genre is considered as one of the popular genres of Hollywood. It had unique features, elements, themes and characteristics. In Hollywood Musicals cinema, music and songs were used as a narrative tool to convey the script to the audience. The songs and music had a different interpretation from the dialogues, the metaphors used in the songs would tell the story in an entertaining and creative manner. The combination of dance movements, rhythm, melody and other stylistic aspects of the genre made Hollywood Musicals as a unique, popular and entertaining. The review of Hollywood Musicals, ‘Singing in the Rain’ (1952), ‘Easter Parade’ (1948) and Good News’ (1947) will help to analyze the themes and ideas on which the movies were based at that particular time. ‘Singing in the rain’ released in 1952 was directed by Stanley Donon and Genne Kelly. It had actors Don Lockenod, Cosmo Brown and Lina Lamont. The film was a modest hit but got a legendary status by contemporary critics. The movie has a great humor; the scenes that deal with the technical difficulties of the early days of talkies are hilarious and entertaining. This movie is about the making of movies, the setting is either the sets of the movie or the premiere shows. ‘Singing in the Rain’ is considered as one of the best musicals made in its time. It was ranked as fifth best American movie in the list of ‘Greatest American films’ in 2007. The movie offers a lighthearted representation of Hollywood with the stars that are caught up in the transition from the silent movies to talkies. The movie revolves around funny and hilarious scenes which deal with the scenes where the stars are dealing with technical issues during making of their movie. ‘Singing in the Rain’ is considered as the best musical movie ever made, the sequence where Kelly begins dance until the cop looks at him strangely is probably the most joyous musical sequence ever filmed in the

Different Approaches to Romantic Poetry Essay Example for Free

Different Approaches to Romantic Poetry Essay 1- Introduction For passion or profession, for hobby or obligation, for delight or duty, for this reason or another, one takes his pen and devotes few minutes he steals from time to trace expressive words on paper. I am among many, in ruptures about literature and this study day comes as a golden opportunity to show how much my fancy is caught and how far my love is increased when the heart excitingly beats and the feeling increasingly grow, to ask the self to enjoy a travel by means of distinct words along the path of different ideas for the sake of a visit to some parts of poetical world. Two enquiries draw our attention: which approach to adopt to clear up an idea in mind about this or that line from a poem mostly sounding melodious nevertheless its grasping is a difficult experience that represents a real challenge for most of us?, the second is that criticism with all its schools and theories is a helpful tool to manage in a way or another interpretation and then appreciation of the piece of poetry; but does it with all its complexities dull the meaning, and obstruct any attempt to get it. If so, it gives a tedious attempt to elucidate clumsy verses and anything that is unclear is involuntarily unlovable and of course unrewarding. 2- Poetry and Criticism  It is almost admitted that the poem is an elevated thought expressed in a beautiful way to rouse the emotion and mind of the reader, listener or the poet himself. However it is not usually easy to define a poem if you link any perception of it to Criticism Traditionalists for example do not recognize the talent of any poet unless he can have the capacity to visualize any particularity as universal, any specific to more general and any momentary to eternal; besides he has to have the art to transmit the message of his poem intelligibly to others arousing by that their emotions and stirring up their minds. Joseph Conrad once said that his task through the power of the written word is â€Å"to make you hear, to make you feel, it is above all to make you see† (Christopher Gillie: 38) William Wordsworth from his part insists in  preface of Lyrical Ballads on poets to visualize life more than critics because â€Å"it is the honourable characteristic of Poetry that its materials are to be found in every subject which can interest the human mind. The evidence of his fact is to be sought, not in the writings of Critics, but in those of Poets themselves†. On the other hand, Mathews Arnold disagrees with Wordsworth in the Function of Criticism at the Present Time (1865) when he says â€Å"almost the last thing for which one would come to English literature is just that very thing which now Europe most desires—criticism† The approach in this school focuses mostly on traditional elements such as: diction, sound, imagery, rhetoric, rhythm, genre, stanza, and sentence structure all form organic unity for ,aesthetic purposes and an independent entity sharing relationship with real life and poems may seem transcendental going beyond any expectations. Furthermore this approach insists that poetry is an aesthetic representation of life according to social needs because it is not a private pleasure since it induces in us a response up to the circumstances of the world Modernists rather exclude poetry from being a representation of reality and that is out of social purpose and then detached from historical context because poems are only fiction and uncommon to what is exact and sensible. Henceforward, modernism did not develop traditional poetry but was instead characterized by a deviation from the norms, a rejection of the past, an anti realism using myth, a rejection of conventional plot and a support to individualism and intellectualism, and so writing poetry is cerebral than emotional and it is a work that is open ended and searches to pose questions rather than answering them. All of E.Pound: Hugh Selwyn Mauberly and T.S.Eliot: the waste Land, and W.Stevens: Thirteen Ways of Looking at a Black Bird are good examples of these characteristics. Post modernists from their part gives great importance to the reader response and only for him can the final say of interpretation be referred, Walter Slatoff in his book â€Å"with respect to readers† thinks that no one can deny the effective existence of reader and reading even those who insist on the autonomy of the literary work. (R.Wellek/A.Warren:145). Some views insist on good reading as a quality that â€Å" has nothing necessarily to do with something one writes or says or anything else one does apart from reading† (G.Strickland:6) Post modernists also claim that poems are complex but they create a pattern out of that chaos, that they are trivial and  disheartening but clever pieces and original. Schools of Criticism They are cited as follows âÅ"“ Traditional: it gives information about the writer and his time in order to broaden understanding and meaning. âÅ"“ New Criticism: it highlights the lyric, it detaches the poem from biography or history and directly moves to analysis of diction, imagery, meaning of unfamiliar words âÅ"“ Rhetorical: it focuses the art of persuasion through different arguments, truth evidence. In order to understand the content with great appeal to the reader âÅ"“ Stylistic: great importance is given to the peculiarities of diction and imagery âÅ"“ Metaphorical: a deeper interest to metaphor as part of meaning âÅ"“ Structuralist: clarity is drawn from sociology and anthropology that represent important factors in a given society âÅ"“ Post structuralist: evading organic unity and interdependence âÅ"“ Myth theory: it derives from Northrop Frye placing the poem to categories and sub categories up to the hero’s myth, fall, and enemies âÅ"“ Freudian: a sexual imagery is concerned, struggle for the superego. Oedipus complex âÅ"“ Jungian: recurring poetic images, symbols and imagery as related to patterns from life âÅ"“ Historical: historical context and data are concerned âÅ"“ Biographical: the writer’s psychology and biographic data are concerned âÅ"“ Sociological: include society and social factors in a poem âÅ"“ Political: the different political movements the poet supports âÅ"“ Marxist: a political correctness .i.e. to assess the poem according to the support for workers against capitalist’s exploitation âÅ"“ Moralist: to assess the poem according to religious convictions, tolerance and social justice âÅ"“ Cognitive scientific: relate poems to brain functioning, but it’s an approach that is still in its infancy. 4- Practical Analysis to Shelley’s Ode to the West Wind and Keats’s Ode to a Nightingale in fact in spite of all the complexities of criticism it opens doors to suspect different levels of meaning and significance and if we arte drifted towards confusion out of the many schools of criticism we are as well lucky to have them but selection of which approach to adopt should be made precise and practical and out of my experience in teaching poetry and sometimes writing it. I infer that being eclectic is is the best approach that may serve in a  good way analysis of poems by incorporating several approaches in one article to better approach the poem for the sake of evidence, that can never be easy without truth evidence transmitted in a beautiful performance Bibliograghy 1- Matthew Arnold. The Function of Criticism at the Present Time, Essays in Criticism. London and Cambridge: Macmillan and Co., 1865. Pp. 1-41. 2- C.Gillie. Movements in English Literature 1900-1940, Great Britain: CUP, 1978 3- G.Strickland, Structuralism or criticism, New York: CUP 1985 4- R.Wellek/A.Warren, Theory of Literature, Great Britain, 1978. 5- William Wordsworth, Lyrical Ballads, with a Few Other Poems. London: Printed for J. and A. Arch, 1798. Web Library. WWW.poets.org En.wikipedia.org

AA Meeting :: Free Essay Writer

12 Step Meeting   Ã‚  Ã‚  Ã‚  Ã‚  The meeting I attended took place in Bothell on a weeknight at 7:00 pm in the evening. The meeting was held in a local church and there were 17 people in attendance, excluding myself. Among the 17 people, there were 6 women and 11 men. The average attendee was approximately between the ages of 40-50, 4 people were under the age of 30, and two were somewhere around 60. Of the 17 people, 16 were white and one woman was of an Asian-American descent.   Ã‚  Ã‚  Ã‚  Ã‚  The focus of the meeting was Step #2 –humility. There were a few AA birthdays and in general the meeting consisted out of birthday-people reliving their stories and some talking about humility.   Ã‚  Ã‚  Ã‚  Ã‚  Prior to the meeting I was expecting to enter into a room filled with smoke and nervous, agitated people. My impression of AA and of alcoholics mostly came from movies and my own prior experience with population suffering from different psychiatric disorders. I was expecting a lot of smoking, coffee drinking, twitching and general nervous behaviors. To my surprise the meeting mostly was attended, by normal in appearance people, that I would never suspect of having any addiction problems. The people were not twitching (to my surprise), but instead were very calm, cool and collected. Many talked about God and holding AA as the higher power in their lives.   Ã‚  Ã‚  Ã‚  Ã‚  The meeting I attended best compares with the meetings I saw in the film 28 Days. While in rehabilitation center Gwen attends a series of inside the rehab meetings. As in the 28 Days meetings, the meeting I attended was held in a circle with people facing each other. There were no outbursts as in the movie, but there was an official â€Å"huger† who dispensed hugs as needed, be it a birthdays or a new attendee such as my self. Movie consisted of constant outbursts at therapy sessions, emotions of the film characters were all over the place, people were angry, happy or depressed. The people at the meeting I attended were mostly quiet and most seemed very depressed. I came away form the meeting, with enormous feeling of sadness, for all attending.   Ã‚  Ã‚  Ã‚  Ã‚  Many of the stories heard by me at the meeting coincided with different stories, from 28 days. Just like Gwen in the beginning of the movie crashed her car and was court ordered to go into rehab, many of the people at the meeting had similar fates.

Leadership characteristics of a successful entrepreneur Essay

Successful entrepreneurs are specialized types of leaders that have a definite set of leadership characteristics that make them good at what they do–motivate people. Successful entrepreneurs are usually very focused in their vision and are immersed in making their venture successful. A good entrepreneur uses a dynamic and charismatic approach to motivate their employees to feel the same sort of feelings of success that he or she feels towards the ultimate success of the business. Howard Shultz, the founder of Starbucks Corporation, uses a dynamic leadership style, charismatic personality and vision to propel Starbucks as the premiere specialty coffee house in America, and is well on the way to becoming the global name for specialty coffee houses. Entrepreneurs, by the very nature of the definition, are self-starters that are highly motivated to make their business successful. Most people that start their own business do so because they have the personal drive to put their own ideas into a business venture. It takes a very motivated individual with personal convictions to make a business become a profitable and successful business. Obviously, if a person has enough gumption to take the steps to start their own business, then they are, by nature, very motivated individuals that want to make their project succeed. People who are not highly motivated will not become entrepreneurs or will more than likely fail if they try to make a half-hearted attempt to start their own business. To make a business succeed requires a vision of where the company should be after a specific time period. All entrepreneurs know in their mind what they would like their business to be in one year or five years or ten years. Successful entrepreneurs have a focused vision of what steps need to be taken to make their business succeed. The very best entrepreneurs are not only motivated themselves, but are able to spread their motivation to others through a charismatic leadership approach. People that become successful entrepreneurs have the ability to make those around them get excited about the business, just like they are. If the people that work in a company are motivated to work towards making the company a success, then the company has a much better chance of becoming successful. All entrepreneurs are excited about their own business, but not  all of them can get the people that work for them just as excited. A dynamic entrepreneur is able to motivate others to want to produce a better product or service because they provide the employees with motivation and direction. Motivation is probably the single most important factor that an entrepreneur can provide to their employees, but creating a shared vision for all to work for is almost equally important. People will work harder for a company that has ideals and principles that they also believe in and share. Successful entrepreneurs are able to create a vision for the company; they provide a goal or ideal that employees and the public in general can relate to. By having a vision or ideal that the company is striving for, each employee feels that they are performing a vital function that eventually leads to the final goal. Employees will work hard to achieve a goal if they feel that a goal is worthwhile or somehow makes the world a better place. Companies usually state these in mission statements, with variations for whatever the company holds as an ideal, such as environmentalism or community service. Howard Shultz, founder of Starbucks, is a very motivated individual that has a vision of what he would like Starbucks to become. The fact that Shultz coordinated 150 new Starbucks openings between 1987 and 1992 shows that he was very motivated to make Starbucks a national and eventually international success. Shultz’s vision for Starbucks has facilitated the opening of over 3,300 stores worldwide and Starbucks continues to grow at an extremely rapid pace. Along with charisma and motivation, Howard Shultz possesses many leadership attributes, which make him a very successful leader and motivator. Shultz knows how to make people feel like they are doing something important. Selling coffee is not a vital function that is needed for life, but Shultz has made selling coffee seem important to those that work for Starbucks. Shultz created a policy that Starbucks will only purchase organically grown coffee beans. This one policy makes Starbucks seem like they are performing a service to the world by creating a market for coffee beans that aren’t responsible for damaging the environment. Environmentalists and even non-environmentalists agree that this is a good thing–even noble. The  people that sell the Starbucks product feel a sense of pride for doing something for the environment. Starbucks also does other things that have the same effect, but on different populations. Starbucks has a program that builds schools, community centers, etc, in the communities that Starbucks buys its coffee beans from. This type of activity appeals especially to socially conscious people that get reward from knowing that Starbucks is ‘giving something back to the community’ from which the coffee beans are taken. Another program, called the Urban Coffee Opportunities, offers inner city entrepreneurs an opportunity to bring a Starbucks to an inner city neighborhood in the hopes that a Starbucks business can spark financial growth and future business opportunities for inner city areas. This program also appeals to the socially conscious and creates a sense that Starbucks really cares about people and their communities. These programs are definitely good ideas and greatly enrich the lives of the people that they touch, but also serve as a basis to motivate employees as well as customers of Starbucks, which creates a better product and more sales for Starbucks. References http://h18004.www1.hp.com/products/customer_stories/starbucks.html; Accessed 10 Feb. 2004 http://www.starbucks.com/; Accessed 10 Feb. 2004

Binge Drinking Among College Students

Joel Castaneda August 3, 2011 HSC 421 Prof. Garrido Binge Drinking Among College Students With extreme rates of binge drinking among young adults, college students continue to be a primary focus for a range of alcohol prevention efforts. The rates of binge drinking among college students is nearly double the rates for high school students, which may indicate that the college environment encourages high risk drinking. Many students view heavy drinking as a rite of passage that everyone must go through in life and be looked at as being â€Å"cool. Young adults aged 18-22 enrolled full-time in a college were more likely than their peers not enrolled full time to use alcohol, drink heavily, and binge drink (Cremeens, 1). Half of these binge drinkers who binge drink do so more than once a week. Binge drinking on college campuses has become a recognized activity to do being influences from either other college students or friends, followed by harmful effects on a student’s body eve n resulting death. Binge drinking results from a student's submission to peer pressure, the lack of outside control over the student, and the denial that drinking leads to severe consequences. Binge drinking is defined as five or more drinks in a row for men and four or more drinks in a row for women in about two hours. Many students participate in binge drinking to be socially accepted into a group, but other students find it difficult to make the choice to be the sober. Many binge drinkers realize that there is little immediate outside influence to push them away from the alcohol and they abuse their independence (Norman, 2011). Most binge drinkers do not consider themselves to be problem drinkers; which adds to the difficulty in solving this college epidemic. They associate binge drinking with a good time, but many are blind to the harm it causes, such as failing grades and unplanned sexual encounters which may lead to sexually transmitted diseases or unplanned pregnancies. Binge drinking has become an accepted part of the college experience for many students. Although there are other reasons a student may choose to binge drink, the influence of friends, the lack of outside control and the denial of drinking-related problems are the main forces driving the need to consume alcohol to the point of physical harm. The extreme denial that the alcohol can cause severe problems lies at the root of the college binge drinking crisis. Once students have an established binge drinking habit, they do not want to believe that something that helps them forget their responsibilities could be harmful. In many situations, binge drinking goes undetected because people believe if their friends are engaging in the same drinking habits, they must be acceptable. Women who regularly compare their drinking to men's drinking are more likely to underestimate the severity of their drinking. When young girls start drinking at such an early age, their brain starts developing and it interferes with their brain activation. This can become a problem because it might have negative impacts on concentration and can cause problems when driving, playing sports involving complex moves, using a map or remembering how to get somewhere. Since this has become such a problem on college campuses, many universities have implemented a variety of programs as a means to reduce heavy drinking to try and reduce the misperceptions of college drinking of students. The theory of Planned Behavior is utilized as a framework for predicting binge drinking among young college students. According to the TPB, the cause of this behavior is due to the individual’s intention to engage in the behavior which is determined by three constructs. First, is the individual’s attitude towards the behavior. Second is the individual’s perception of the social pressure from important others to perform or not perform the behavior. Third is the individual’s perception of the ease or difficulty of performing the behavior, which is seen to cover the influence of both internal and external control factors (Norman, P. Conner, M. , 26). Constructs that make up the Theory of Planned Behavior are attitude toward the behavior, subjective norms, perceived behavioral control, intention, and behavior. The Health Belied Model is another theoretical foundation for researching binge drinking. This model is a value-expectancy theory, meaning everyone has the desire to avoid an illness or get well and the belief that a specific behavior will prevent the illness from occurring. In relation to this study, a parent wants their child to avoid heavy drinking during their college years, and the belief that a parent has some influence on their child behavior to prevent heavy drinking (Cremeens, 3). Constructs that make up the Health Belief Model are perceived susceptibility, perceived severity, perceived benefits, perceived barriers, and cues to action. As a model of health behavior, the Transtheoretical Model potentially offers a mechanism to identify and describe processes that are purported to motivate, prepare and assist individuals in realizing behavior change. This model has also had a significant impact on the way the substance use disorders are understood and treated. It has also examined the extent to which the TTM stage paradigm offers an apt description of individuals with substance use problems, and their readiness to change their substance use problems, and their readiness to change their substance user behavior (Migneault, Adams, Read, 438). Constructs that make up the Transtheoretical Model are precontemplation, contemplation, preparation, action, maintenance, and termination. Using the Transtheoretical Model, heavy drinkers might be asked if they are planning to reduce their drinking to a smaller amount within the next six months. Based on their responses they would be assigned to precontemplation, contemplation or preparation stages to see if they do have intent to change their behavior. This model is usually used for behaviors that can be changed in the long run and not immediately. In the other hand the Health Belief Model and Theory of Planned Behavior is used for shorter amount of time. Along with, the Health belief Model is used as a framework to explore parent-child communication patterns among first-year college students as a mean of reducing heavy drinking (Cremeens, 4). Parents try to talk to their children and let them know what they might expect in college and be aware of the dangers behind it. For example, reminding them of a family member or a good friend of their dying in a car accident due to drunk driving. This will usually help students realize that driving while under the influence is not a fun thing to do. Compared to the other two models, the Theory of Planned Behavior is the only one that deals with the individual’s intention to engage in the behavior. Using the other two, someone else has to influence a person to stop drinking. The individual’s attitude is important, they know that drinking is bad for them so they want to stop drinking and stay sober or at least not drink as much. All three of the models have to do with the attitude being the strongest predictor of binge drinking intentions by not caring about what harm they can cause to their bodies when they drink. Lastly, models and theories discuss that excessive drinking for a long period of time, causes higher levels of temptation to drink and lower levels of confidence to stop drinking. Binge drinking is common and dangerous but is not a well-organized public health program. There are some recommendations that can be done to try and lower the number the number of young adults that perform this behavior. The U. S. Government can promote programs and policies that work to prevent binge drinking. They can also provide states and communities with information and tools to put into practice prevention strategies that work. Along with, they can evaluate programs and policy effectiveness that are already in place and track trends in binge drinking. States can review interventions that are known to work to reduce binge drinking adopted by local leaders. The state can also reduce alcohol marketing to the youth. Most importantly, they can grow partnerships between schools, community organizations, law enforcement, and public health agencies to reduce binge drinking. Furthermore, doctors, nurses, and other providers can choose not to binge drink themselves. They can screen patients for binge drinking and use behavioral counseling to reduce problem drinking. Lastly, they can support community efforts to reduce binge drinking by passing out flyers explaining the dangers and results of drinking. All people can choose not to binge drink themselves and help others not to do it. Not drinking and driving and if you plan on drinking take a sober designated driver. Choose not to drink if they teens, pregnant, or may become pregnant. Talking with a health care provider about their drinking behavior and requesting counseling if they drink too much can be recommended. Lastly, people can participate in community efforts to prevent underage and binge drinking (CDC, 2010). Deciding what role alcohol will play is a choice that every student must make. Having friends who drink, a lack of control from outside sources and the denial of the consequences of binging are not excuses for drinking excessively. Drinking with friends can seem more tempting than studying, feeling stressed out, bored or lonely, but as many students find out, the consequences are not worth the short-term relief. In reality, the emotional regret of an unplanned sexual encounter or failing grades outweighs any temporary negative feelings. Drinking as a result of any of these causes demonstrates a weakness in character and the inability to make educated decisions. References Centers for Disease Control and Prevention, (2010). Binge drinking: what can be done? Atlanta, GA: Retrieved from http://www. cdc. gov/vitalsigns/BingeDrinking/WhatCanBeDone. html Cremeens, J. L. , Usdan, S. L. , Brock-Martin, A. , Martin, R. J. , & Watkins, K. (2008). PARENT-CHILD COMMUNICATION TO REDUCE HEAVY ALCOHOL USE AMONG FIRST-YEAR COLLEGE STUDENTS. College Student Journal, 42(1), 152-163. Migneault, J. P. , Adams, T. B. , & Read, J. P. (2005). Application of the transtheoretical model to substance abuse: historical development and future directions. Drug and Alcohol Review, doi: 10. 1080/09595230500290866 Norman, P. (2011). The theory of planned behavior and binge drinking among undergraduate students: Assessing the impact of habit strength. Addictive Behaviors, 36(5), 502-507. doi:10. 1016/j. addbeh. 2011. 01. 025 Norman, P. , & Conner, M. (2006). The theory of planned behavior and binge drinking: assesing the moderating role of past behavior withing the theory of planned behavior. British Journal of Health Psychology, (11), doi: 10. 1348/135910705X43741

101 Rhetoric Review and Self-Segregation Professor Ramos Blog

101 Rhetoric Review and Self-Segregation Rhetoric Review Rhetoric Review In small groups design and color a poster with your explanation, definition, and examples for   your term. Rhetoric Ethos Logos Pathos Argument/Persuasion Fallacy Why America is Self-Segregating danah boyd In small groups, cover your section and figure out the main points, examples, takeaways, need to knows. Intro 219 Privatizing the Military 221 A Self-Segregated Life 223 Diversity is Hard 225 You will have six minutes to figure out the main points. Pick a scribe, and a presenter. Write the points up on the board. The presenter will have 2 minutes to explain the main points.

How To Use Video To Boost Engagement Rates With Almost No Budget

How To Use Video To Boost Engagement Rates With Almost No Budget These days, content marketing is all about videos. This trend is expected to continue into the future. By 2021, it’s been estimated that 82% of consumer Internet content will be from the video medium. Video helps marketers improve SEO, increase engagement, and produce higher retention rates. Today, we’re talking to Alex Schofield, account executive at Wistia, where he helps customers reach their sales and marketing goals by using the company’s video platform. He shares how to avoid the pitfalls of creating videos as one-off tactics to create a video strategy and think creatively for unique and budget-friendly uses of video. Reasons why marketers should embrace video (generate awareness and help people make decisions about different problems that your company could solve) People retain 90% of message delivered via video, compared to 10% via text Customers crave authenticity and human connection when dealing with businesses video makes that possible Use video as an inexpensive part of your email strategy to gain exposure; and use social exposure to build influence and awareness of your brand People’s email filters are out of your control, but email is still effective if you focus on how you deliver the video Think strategically about where video can play a part in every stage of your marketing funnel to guide prospects and help push them through their journey Measure success by identifying the goal of the video and funnel stage The B-word (Budget): Different types of videos for different budgets Video Distribution: Include videos on the landing pages of your Website and work with existing avenues (email, social networks, etc.) to incorporate videos Links: Wistia Wistia Learning Center We Just Launched Three Soapbox Ads That Cost $111,000 to Produce Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 SalesLoft: Video in Sales Emails Increases Reply Rates 26% TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel With Emma Tupa From Academy Marketing Resource Hub Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Alex Schofield: â€Å"I’ve really fallen in love with video and everything that it can do for business.† â€Å"(Video helps) people make conscious decisions about the different problems they’re trying to solve, and that your company could potentially solve for them.† â€Å"People prefer to consume their information via video.† â€Å"A well-placed and timed video in a sales email is an undisputed value-add.† You don’t need to have a $10,000 video budget or a $5000 video budget or even a $1500 video budget to create an effective video.

REPEATED MEASURES Assignment Example | Topics and Well Written Essays - 250 words

REPEATED MEASURES - Assignment Example The reason for the increased power of the repeated-measures design is the elimination of between-subjects variability and thus the reduction of our error term. In our repeated-measures design, we would employ one group of subjects (randomly selected from the male population) who would each rate pictures of men with moustaches and men without moustaches on a scale ranging from very mean to very nice. A seven-point Likert scale may be appropriate for this task, but there are several scaling options. Stimuli would be presented in blocks and randomized to eliminate ordering effects. The data would be analyzed using a repeated-measures (dependent samples) t-test. This statistic will provide a number that can be compared to standardized critical values in order to determine if there is a significant difference between the ratings of mustachioed men and the ratings of men without moustaches. This analysis will be performed with an alpha of .05, giving the test 95% power (probability of correctly rejecting the null hypothesis). No post-hoc comparisons will be required for this

Built Environment Article Example | Topics and Well Written Essays - 250 words - 1

Built Environment - Article Example This will have a negative impact in the future generation. Research has proven that responsible urbanization practices can help reduce the negative effects on the environment. Responsible urbanization involves urban connectivity which has examples like sewer and water contamination, proper disposal of waste materials, recycling, energy conservation and proper management operations. The article describes ways in which sustainable environment can be achieved but does not provide the exact guidelines on how to achieve. Many readers may find the article convincing but they may not gain much because it lacks guidelines. The writer should have explained further on how energy conservation will be achieved and also the methods of avoiding pollution. However the article is very beneficial towards the conservation of the environment for the future. Waste materials should be disposed properly for example recycling of plastic bags instead of burning them in open air. We find that in the recent days climatic changes have been observed. Places which used to receive rainfall are now experiencing drought. This is due to poor environmental conservation practices like carelessly cutting down trees. If contractors are clearing an area for the purpose of construction, they should also think of environmental construction like planting more trees in neighborhood

Compare and contrast Essay Example | Topics and Well Written Essays - 500 words - 13

Compare and contrast - Essay Example The two writers Dillard and Wolf have given their different essays the theme of how death is approached or embraced. Since death is an ultimate circumstance, which is unavoidable, the question raised is on how to face it (Iowa Council of Teachers of English 49). Death is the antagonist in the two essays. Answers on how to face death vary since having a conflict against death or embracing and accepting peaceful death can be options. The climax of the essay comes when the two moths face their death. Dillard in her essay has portrayed an approach to death, which involves struggling and running away. Contrarily, Woolf has given death an acceptable approach in that death is experienced calmly (Woolf 7). The two essays by Annie Dillard and Virginia Wolf compare superficially in that they have a similar title â€Å"death of a moth†, which go on to exemplify the theme of conflict with death. In the two essays, the writers have focused on depicting how the moths face their death. The moths are the characters of the essays propelling the theme being addressed (Woolf 8). The essays also compare in that the moths seem to be conscious of the fate waiting, which in this case is death. The two essays are also similar because they show that it does not matter the form of death or approach of dying, death is definitive (Iowa Council of Teachers of English 51). Woolf’s moth rotates around the window; its life has been limited around the window pane, which happens to be the same spot where it meets its death. Dillard’s moth meets its death after being burnt by a candle flame while flying around it. In the two essays, the approaches to death are different taking into consideration the description from Woolf and Dillard (Iowa Council of Teachers of English 52). In wolf’s essay, she portrays the moth in a way that it accepts death the moth is brave enough to embrace death in a dignified manner. Contrarily, in

Lucozade Marketing Strategy

Lucozade Marketing Strategy The aim of this report is to evaluate the marketing strategy of Lucozade in the United Kingdom. Lucozade is a successful company in the industry of energy and sports drink. The exploding growth in the energy and sports market means the needs of this kind of healthy food is increasing rapidly. It is becoming a popular food culture not only in the United Kingdom but also the whole world. This report uses marketing mix as a tool to analyse the marketing strategy used by Lucozade to understand how the company promote its products. After that, by analysising the market share and the performance, the brands position in competition is identified. Then, through comparing with Lucozades rival- Red Bull, strength and weakness are showed. SWOT analysis is used in this part. Next, the recommendations will be given to the company after the analysis to increase sales and expand market share. 1.Overview of Lucozade 1.1 History of Lucozade Lucozade is a sports energy drink. It was first launched in 1927 by a chemist in Ireland. At that time, its name was Glocozade till 1929, it was bought by Beechams rebranded into Lucozade .From 2000 to present, it is owned GlaxoSmithKline pls which also produces healthcare products such as vaccines. It extended the brand into Lucozade Sport, Lucozade Energy, and Lucozade Alert (Wikipedia, nd). 1.2 Lucozades Achievement Lucozade is the original energy drink as well as the category driver. The sales of Lucozade Energy was  £150 million in 2003 (Facebook, nd) and it went up to  £229.3 million in 2004 and 253.3 million in 2005(Nielsen, 2006). In 2010, Lucozade appears on the list of Top Britains 100 Biggest Brands, ranking the 9th (Nielsen, 2010). 2 2.1 Marketing Mix Brassington F. and Pettitt (2006, p.30) shows that marketing mix as the combination of the major tools of marketing was first developed by Borden in 1964,and the mnemonic 4ps describing those tools was coined by McCarthy(1960).They also points out that the marketing mix can help the company understand the nature of customers and their needs to act on the information, in order to develop and implement marketing activities that actually deliver something of value to the customer. 2.2 4Ps analysis of Lucozade 2.2.1 Product Lucozade is a glucose carbonated drink. The drink is a highly concentrated source of energy which is quickly assimilated into the bloodstream. It is easily digested (Banyard and Philip, 1999, p.70).The company always works hard on new product development since it is launched. Till 2010, it has four product lines: Lucozade, Lucozade Energy, Lucozade Sport and Lucozade Alert. Lucozade Energy: Being launched in 1929, Lucozade Energy is the original product and is designed to provide an energy boost. It provides glucose fuel for physically active people. It is available in the following 6 flavours: Original, Lemon, Orange, Apple, Cherry and Tropical (Facebook, nd). Lucozade Sport: Lucozade Sport was first launched in 1991 and was the UKs first isotonic sports drink.(Lucozade Website,nd) It is developed to meet the needs of athletes, football player and those sports lovers. It also launched Lucozade Sport Hydro Active: It is a new fitness water specially designed for exercisers and gym-goers(Facebook, nd). In 2010, Lucozade sport is attempting to extend its potential audience with the launch of a new low calorie sports drink called Lucozade Sport Lite, which contains 50 calories and already appeared  at the end of  March  in shops in UK(UK Marketing News Online,2010). Lucozade Alert: Lucozade Alert is designed to sharpen your mental performance, is low calorie 45 calories per bottle and has a great refreshing lemon flavour. It contains caffeine to help improve Focus, Alertness and Concentration. (Facebook, nd) 2.2.2 Price Being a historical company, Lucozade has gained more experiences on how to reduce the cost of producing, hence, it is cheaper, compared with Red Bull. Price/Bottle Price/100ml Lucozade  £0.78~1.30 10.0p~20.5p Red Bull  £1.35~2.02 38.9p~54.0p 2.2.3 Promotion For Lucozade, the recipe to success is science and product promotion. advertising and sponsorship Lucozade is very good at using advertising and sponsorship as tools for promotion. On one hand, in terms of ad campaign, their advertisements on TV always keep pace with their changing target market. To illustrate, it was used to boost ill or sick childrens energy at first and their target market was mothers, hence, its first advertisement in 1960 was about a mall boy who was recovering from being ill and he drunk the Lucozade with his mother (Coursework, 2004).Nextà ¯Ã‚ ¼Ã…’the company aimed at athletes and sports lover, therefore, the Olympic decathlon champion, Daley Thompson showed in the TV advertisement .In 2001,Lucozade wanted to target at new market segments which is teenagers, the company used Lara Croft who is a character in the famous video games called Tomb Raider to attract teenagers and children since they all love the video games(Coursework,2004).On the other hand, the company also sponsor famous player and teams. For exampleà ¯Ã‚ ¼Ã…’David Jobber and John Fahy(2 009:236) points out that sponsorship of athletics by Smithkline Beecham for its Lucozade Sport brand reinforces and its market position and its energy associations.(à ¥Ã‚ Ã‚ Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ ¦Ã¢â‚¬ ¢Ã‹â€ Ãƒ ¥Ã‚ ºÃ¢â‚¬ ) Cooperation with Ipod Recentlyà ¯Ã‚ ¼Ã…’with the increasingly big fans of Apple, young people are seen walking on the street with Ipod clipped on their belts, Iphone hold in their hands. To better promote and better compete, now individuals can find FitCoach which is supplied by Lucozade Sport on the iTunes download page. It is a free software for Ipod and can help people keep fit and lose weight. In addition, in September 2010, Lucozade Energy offers customers to win an Iphone every hour. Everyone has a chance as long as he/she buys a bottle of Lucozade Energy. 2.2.4 Place Place is a very dynamic and fast moving area of marketing. It covers a wide variety of fascinating topics largely concerned with the movement of goods from A to B and what happens at the point of sell.(Brassington F. and Pettitt,2006,p.31)Lucozade is sold in many places in United Kingdom such as retail chains like ASDAà ¯Ã‚ ¼Ã…’schools, gyms, sports center, even in desert stores or bread stores. 3. Competition position 3.1 Energy and sports drink market size In todays market, every industry and business is very competitive and tough with so many different brandss ,the historical ones, the news ones. However, in the cold market, the market of energy drinks boosts every year. The market has proved recession proof and continues to perform impressively.Value sales of the sports/energy drinks market are forecast to grow from  £941 million in 2008 to  £1,035 million in 2009.Over the next five years the market will grow by 48% to reach 1.5 billion in 2014 (Mintel oxygen data, 2009, p.8) . 3.2 Market share of Lucozade Cara Traboulsi et al. (2004,p.6),gives an extensive commentary on the market share that in 2003,Lucozade already had the largest market share(60%) followed by the major competitors such as Red Bull and Powerade with the value share of 27% and 4.50% individually .The rest of the market is made up with some small brands. It can be seen in the first pie chart. In 2010, Lucozade is the leader in United Kingdom for its market share in United Kingdom and Ireland is 90%(Bihua Ye,2010,p.19).The second pie chart shows the market share in Ireland. Lucozade still dominates the market with 75% value share (Begleys,nd). 3.3 Compared with Red Bull: Lucozade was the first energy, however, in the market of the energy drinks today, many Lucozades competitors have raised, the main and the most powerful competitor Lucozade has to face is Red Bull Red Bull is an energy drink brand which was launched in Austria in 1987. In just 20 years it has gone on to become a global best-selling beverage brand ( ). It is clearly to see that the two companies have some similarities. First, they both target young people .Second ,not just Lucozade, Red Bull is also very good at advertising . The company spent around 30 percent of its annual turnover on market and sponsorship( ). However, Shirisha Regani pointed out that Red Bull was unable to successfully extend its product line although a sugar-free version was introduced in 2003( ) ,which puts Lucozade into a more advantage position while competition since Lucozade has successfully extended their brand. Strategy: Reposition Lucoade used to be positioned as an invalids drink. ( )During the period 1974 to 1978 the sales of Lucozade declined consistently ( Banyard and Phillip,1999,p.70).The market changed that time, people had better medical technology and better living conditions which take the place of Lucozade. SmithKline Beecham, the brands owner, repositioned the brand from its original position as thea product for the sick to a brand which is essentially for the fit and healthy. ( )In the early 1990s,Lucozade successfully reinvented itself as a sports energy drink and by the end of the decad it was looking to step into the main stream and become a brand that would be sold out of the same fridges as Cock and Pepsi.( Tom Farrand, David Nichols, Tom Rowley,Matt Avery Journal: Young Consumers P12 2006 Volume:7 ) SWOT analysis: Strength: It has many different flavors to meet the need of different kind of customers and attract customers. It tastes very nice. Lucozade still dominant the energy drink market. The company has good reputation. Lucozade was established in 1927,which means it was the first energy drink product, the longer history means the company has longer time to build the brand into success. Weakness: Lucozade always focuses on developing new products such as Lucozade Sport Lite, it can be benefit, however, people are curious and always want to try new products, which will put the old products such as Lucozade Energy into dangerous position. Microsoft is an good example to approve this, less people are using Windows xp after Windows 7 is launched. Lucozade is a soft drink but contains 0.01% ethyl alcohol to aid flavouring which goes against the concept that Soft drinks are non-alcoholic. (BBC News Online,2004) Opportunities: Lucozade has the potential to expand their market share. Threat: It faces the threat of being substituted by Red Bull Recommendations Lucoade has a great scientific team trying to work on how to develop peoples energy. The boosting energy market,expand the market share in the whole beverage other than in the energy drink market.Since Lucozade is already dominant in the energy drinks market, what the company should do now is try to remain the old customers and attract new customers.

Journeys End by RC Sheriff Essay -- English Literature

Journey's End R.C Sherriff uses the characters in his play Journey's End to create tension and drama. In the opening scene Sherriff uses Osborne, an elderly man who is second in command of the company that's coming on duty, and Hardy, the captain of the company that is coming off duty, to set the scene. Hardy starts to do this when pointing out features on a map of the front line, "Here we are, we hold two hundred yards of front line. We have a lewis gun here and one in this little sap here and sentry posts where the crosses are". Sherriff also uses Hardy and Osborne to give an insight into the character, Stanhope's, personality and to describe the living conditions in the front line. He first does this by using the stage directions at the beginning of the play ' CAPTAIN HARDY, a red-faced, cheerful looking man is sitting on a box by the table, instantly drying a sock over a candle-flame, this gives a first impression of the trenches and dugouts being cold and wet. Sherriff then takes this description further when Hardy says "Excuse my sock, won't you... Guaranteed to keep the feet dry, trouble is it keeps getting wet doing it." The living conditions are then further described as poor. When Hardy offer Osborne a drink of whisky but warns him " Don't have too much water it's rather strong today", this gives the indication that the water is unsafe and has to be disinfected. Another indication that conditions were poor, was when Osborne was examining the beds and Hardy blurts out "Oh no that's mine. The one's in the other dugout have no bottoms. You keep yourself in by hanging your arms and legs over the sides. Mustn't hang your legs to low, or the rats gnaw on the boots". Hardy and Osborne provide an in... ...ys in the following way: Stanhope stayed at Raleigh's house in the holidays and was supposedly his friend and he cared about Raleigh and his sister, but doesn't want him in the company in case he becomes injured or even killed. Stanhope doesn't think highly of the Colonel because he only cares about getting a result and pleasing the brigadier and doesn't realise that Osborne is dead until Stanhope says to him in a sarcastic tone "How awfully nice - if the brigadier's pleased." The death of Osborne really shows on Stanhope because he shouts at Raleigh and tells Raleigh to eat his food and have a drink of whisky, basically forcing Raleigh to do stuff. When Raleigh is dying Stanhope completely changes his tune, he tries to comfort Raleigh and says that he will send him home, and after Raleigh passes away he sits there until he is called for and the play ends.

Martha Stewart: Not Such a Good Thing Essay

1. What issues did Martha Stewart, Bacanovic, and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them, especially Ms. Stewart, who was a multi- billionaire at the time? It is clear that they weren’t concerned at all about outcome and just went ahead with their scheme that they truly thought they could pull off without getting caught. 2. Was selling the shares illegal? If selling the shares was not illegal, was it unethical? Selling shares are not illegal; it’s all part of the stock market. However, when you have advanced knowledge like this case, it is border-line and extremely unethical. She was thinking only of herself and the profits she’d make, and not considering the company and other stockholders at all. I would go as far as calling it heartless and greedy! 3. What do we learn about long-term consequences from Ms. Stewart’s conduct and case? Having too much money can turn a person evil. Martha was a multi-billionaire, and why she cared about a couple hundred thousand is crazy. Not only did she serve jail time, lose respect and money, her stock has decreased The public now sees that she is not trustworthy, because she admitted to obstruction of justice and making false statements to federal investigators.

A Property of the Clan Essay

I have chosen to explore the theme of Peer Pressure from the text â€Å"A property of the clan† and the film â€Å"Thirteen†. In â€Å"A property of the clan† peer pressure plays a major part in the unfortunate events that unravelled within the play. This is most evident in the scene, when no one knew what had actually happened that night of the party, except those who had committed the act, and Jared. Page 28, Jared confesses to Ricko that he had witnessed the raping of Tracy that night at Black Rock.But Jared had not said anything to anyone as those who committed the felony, were in fact his friends. Jared tells Ricko â€Å"It's a madhouse. Davo and them running round saying don't be a dobber, and then the posters on telegraph poles. Shame Black Rock Shame. † This cleary portrays peer pressure as he feels as though he needs to refrain from telling the truth, to not be labelled a snitch. And he is put under more pressure considering the fact that they are his friends, and he believes that he cannot go against them, even if it is the right thing to do.After Jared tells Ricko what he had saw, Ricko gets defensive and tells Jared to keep his mouth shut. â€Å"Forget you even saw it. Nobody knows you were there. It's just the way things happen. †. Jared respons with â€Å"All right! † This represents peer pressure as Jared is put on the spot and being hassled not to tell anyone what he had seen. Jared's response with â€Å"All right! † shows him giving into peer pressure and is listening to what they are telling him to do. Powerlessness is shown in this scene by the main character Jared, as he is the vitim in the situation.This is shown mainly with the use of language techniques. For instance, page 31, â€Å"Not a word. Not a name. Not a single fucking name. Get it? † says Ricko. The use of slang and cursive lauguage by Ricko portrays aggressiveness toward Jared, putting Jared in a powerless state as he liste ns and just goes with it, not saying one word. Also, this use of launguage portrays Ricko's assertivness and puts Jared in a state where he cannot do anything about it, and that he has to listen to him. He is powerless in the situation.My poster promotes peer pressure through visual techniques such as juxaposition. This is evident as in the background, the people are positioned close together as a group, to show isolation and power over the main image of the girl. Also the use of colour is simple but eye-catching as it creates the focal point (girl) due to the contrast in colour (black and white). This layout portrays how in the play, Jared is left to decide for himself, whether he should do the right thing, or stick by his peers. Peer pressure also plays a huge role in the film â€Å"Thirteen†.Tracy (7th grader) becomes friends with the most popular girl in school, Evie, and is introduced to drugs, alcohol and sex. But Peer pressure was first and most evident when Tracy firs t hung out with Evie at a popular clothing store. Tracy shockingly witnesses Evie and her friend stealing clothing and accessories but steps outside the store as she knew it was wrong, and was laughed at and looked down by them. She had a moment to herself and thought about what had just happened. Ironically, a woman then sat next to her, and put her purse down. Tracy had a thought to herself.And only moments later, reunites with Evie, showing the wallet she had stolen and all the money that was inside. Evie's attitude toward Tracy was flipped and was then happily welcomed by her. This shows a form of peer power as Tracy is felt unwelcomed and as if she weren't fitting in, leading her to feel pressured into stealing aswell. Both power and powerlessness is shown by the main character Tracy in this scene. Powerlessness is shown through the technique juxtaposition, as Evie and her friend are always positioned close together, where as Tracy is always by herself ; portraying power over T racy.But at the end of this scene, when Tracy decided to steal the purse, she was welcomed by Evie and the use of up-beat music showed power as they walked happily together; ending the scene. Again, my poster promotes the theme of peer pressure through visual techniques such as colour. The colour of the people in the background are coloured in a shade of black, to contrast with the main image of the person in the foreground, to represent isolation and power over her. Also, the gestures made by the main image, (e. g. er stance and facials) show the feel of uneasiness in the situation, as she is under pressure by her peers. This contrasting image reflects how in the film, Tracy felt powerless and also uneasy about the situation she was in, but eventually gave in due to her peers. To conclude, peer pressure is clearly present in both the related texts â€Å"A Porperty of the Clan† and the film† thirteen†. Peer pressure is an inevitable part of life, which everyone wi ll evetually encounter; And these both these texts show the consequences of such.