Built Environment Article Example | Topics and Well Written Essays - 250 words - 1

Built Environment - Article Example This will have a negative impact in the future generation. Research has proven that responsible urbanization practices can help reduce the negative effects on the environment. Responsible urbanization involves urban connectivity which has examples like sewer and water contamination, proper disposal of waste materials, recycling, energy conservation and proper management operations. The article describes ways in which sustainable environment can be achieved but does not provide the exact guidelines on how to achieve. Many readers may find the article convincing but they may not gain much because it lacks guidelines. The writer should have explained further on how energy conservation will be achieved and also the methods of avoiding pollution. However the article is very beneficial towards the conservation of the environment for the future. Waste materials should be disposed properly for example recycling of plastic bags instead of burning them in open air. We find that in the recent days climatic changes have been observed. Places which used to receive rainfall are now experiencing drought. This is due to poor environmental conservation practices like carelessly cutting down trees. If contractors are clearing an area for the purpose of construction, they should also think of environmental construction like planting more trees in neighborhood

Compare and contrast Essay Example | Topics and Well Written Essays - 500 words - 13

Compare and contrast - Essay Example The two writers Dillard and Wolf have given their different essays the theme of how death is approached or embraced. Since death is an ultimate circumstance, which is unavoidable, the question raised is on how to face it (Iowa Council of Teachers of English 49). Death is the antagonist in the two essays. Answers on how to face death vary since having a conflict against death or embracing and accepting peaceful death can be options. The climax of the essay comes when the two moths face their death. Dillard in her essay has portrayed an approach to death, which involves struggling and running away. Contrarily, Woolf has given death an acceptable approach in that death is experienced calmly (Woolf 7). The two essays by Annie Dillard and Virginia Wolf compare superficially in that they have a similar title â€Å"death of a moth†, which go on to exemplify the theme of conflict with death. In the two essays, the writers have focused on depicting how the moths face their death. The moths are the characters of the essays propelling the theme being addressed (Woolf 8). The essays also compare in that the moths seem to be conscious of the fate waiting, which in this case is death. The two essays are also similar because they show that it does not matter the form of death or approach of dying, death is definitive (Iowa Council of Teachers of English 51). Woolf’s moth rotates around the window; its life has been limited around the window pane, which happens to be the same spot where it meets its death. Dillard’s moth meets its death after being burnt by a candle flame while flying around it. In the two essays, the approaches to death are different taking into consideration the description from Woolf and Dillard (Iowa Council of Teachers of English 52). In wolf’s essay, she portrays the moth in a way that it accepts death the moth is brave enough to embrace death in a dignified manner. Contrarily, in

Lucozade Marketing Strategy

Lucozade Marketing Strategy The aim of this report is to evaluate the marketing strategy of Lucozade in the United Kingdom. Lucozade is a successful company in the industry of energy and sports drink. The exploding growth in the energy and sports market means the needs of this kind of healthy food is increasing rapidly. It is becoming a popular food culture not only in the United Kingdom but also the whole world. This report uses marketing mix as a tool to analyse the marketing strategy used by Lucozade to understand how the company promote its products. After that, by analysising the market share and the performance, the brands position in competition is identified. Then, through comparing with Lucozades rival- Red Bull, strength and weakness are showed. SWOT analysis is used in this part. Next, the recommendations will be given to the company after the analysis to increase sales and expand market share. 1.Overview of Lucozade 1.1 History of Lucozade Lucozade is a sports energy drink. It was first launched in 1927 by a chemist in Ireland. At that time, its name was Glocozade till 1929, it was bought by Beechams rebranded into Lucozade .From 2000 to present, it is owned GlaxoSmithKline pls which also produces healthcare products such as vaccines. It extended the brand into Lucozade Sport, Lucozade Energy, and Lucozade Alert (Wikipedia, nd). 1.2 Lucozades Achievement Lucozade is the original energy drink as well as the category driver. The sales of Lucozade Energy was  £150 million in 2003 (Facebook, nd) and it went up to  £229.3 million in 2004 and 253.3 million in 2005(Nielsen, 2006). In 2010, Lucozade appears on the list of Top Britains 100 Biggest Brands, ranking the 9th (Nielsen, 2010). 2 2.1 Marketing Mix Brassington F. and Pettitt (2006, p.30) shows that marketing mix as the combination of the major tools of marketing was first developed by Borden in 1964,and the mnemonic 4ps describing those tools was coined by McCarthy(1960).They also points out that the marketing mix can help the company understand the nature of customers and their needs to act on the information, in order to develop and implement marketing activities that actually deliver something of value to the customer. 2.2 4Ps analysis of Lucozade 2.2.1 Product Lucozade is a glucose carbonated drink. The drink is a highly concentrated source of energy which is quickly assimilated into the bloodstream. It is easily digested (Banyard and Philip, 1999, p.70).The company always works hard on new product development since it is launched. Till 2010, it has four product lines: Lucozade, Lucozade Energy, Lucozade Sport and Lucozade Alert. Lucozade Energy: Being launched in 1929, Lucozade Energy is the original product and is designed to provide an energy boost. It provides glucose fuel for physically active people. It is available in the following 6 flavours: Original, Lemon, Orange, Apple, Cherry and Tropical (Facebook, nd). Lucozade Sport: Lucozade Sport was first launched in 1991 and was the UKs first isotonic sports drink.(Lucozade Website,nd) It is developed to meet the needs of athletes, football player and those sports lovers. It also launched Lucozade Sport Hydro Active: It is a new fitness water specially designed for exercisers and gym-goers(Facebook, nd). In 2010, Lucozade sport is attempting to extend its potential audience with the launch of a new low calorie sports drink called Lucozade Sport Lite, which contains 50 calories and already appeared  at the end of  March  in shops in UK(UK Marketing News Online,2010). Lucozade Alert: Lucozade Alert is designed to sharpen your mental performance, is low calorie 45 calories per bottle and has a great refreshing lemon flavour. It contains caffeine to help improve Focus, Alertness and Concentration. (Facebook, nd) 2.2.2 Price Being a historical company, Lucozade has gained more experiences on how to reduce the cost of producing, hence, it is cheaper, compared with Red Bull. Price/Bottle Price/100ml Lucozade  £0.78~1.30 10.0p~20.5p Red Bull  £1.35~2.02 38.9p~54.0p 2.2.3 Promotion For Lucozade, the recipe to success is science and product promotion. advertising and sponsorship Lucozade is very good at using advertising and sponsorship as tools for promotion. On one hand, in terms of ad campaign, their advertisements on TV always keep pace with their changing target market. To illustrate, it was used to boost ill or sick childrens energy at first and their target market was mothers, hence, its first advertisement in 1960 was about a mall boy who was recovering from being ill and he drunk the Lucozade with his mother (Coursework, 2004).Nextà ¯Ã‚ ¼Ã…’the company aimed at athletes and sports lover, therefore, the Olympic decathlon champion, Daley Thompson showed in the TV advertisement .In 2001,Lucozade wanted to target at new market segments which is teenagers, the company used Lara Croft who is a character in the famous video games called Tomb Raider to attract teenagers and children since they all love the video games(Coursework,2004).On the other hand, the company also sponsor famous player and teams. For exampleà ¯Ã‚ ¼Ã…’David Jobber and John Fahy(2 009:236) points out that sponsorship of athletics by Smithkline Beecham for its Lucozade Sport brand reinforces and its market position and its energy associations.(à ¥Ã‚ Ã‚ Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ ¦Ã¢â‚¬ ¢Ã‹â€ Ãƒ ¥Ã‚ ºÃ¢â‚¬ ) Cooperation with Ipod Recentlyà ¯Ã‚ ¼Ã…’with the increasingly big fans of Apple, young people are seen walking on the street with Ipod clipped on their belts, Iphone hold in their hands. To better promote and better compete, now individuals can find FitCoach which is supplied by Lucozade Sport on the iTunes download page. It is a free software for Ipod and can help people keep fit and lose weight. In addition, in September 2010, Lucozade Energy offers customers to win an Iphone every hour. Everyone has a chance as long as he/she buys a bottle of Lucozade Energy. 2.2.4 Place Place is a very dynamic and fast moving area of marketing. It covers a wide variety of fascinating topics largely concerned with the movement of goods from A to B and what happens at the point of sell.(Brassington F. and Pettitt,2006,p.31)Lucozade is sold in many places in United Kingdom such as retail chains like ASDAà ¯Ã‚ ¼Ã…’schools, gyms, sports center, even in desert stores or bread stores. 3. Competition position 3.1 Energy and sports drink market size In todays market, every industry and business is very competitive and tough with so many different brandss ,the historical ones, the news ones. However, in the cold market, the market of energy drinks boosts every year. The market has proved recession proof and continues to perform impressively.Value sales of the sports/energy drinks market are forecast to grow from  £941 million in 2008 to  £1,035 million in 2009.Over the next five years the market will grow by 48% to reach 1.5 billion in 2014 (Mintel oxygen data, 2009, p.8) . 3.2 Market share of Lucozade Cara Traboulsi et al. (2004,p.6),gives an extensive commentary on the market share that in 2003,Lucozade already had the largest market share(60%) followed by the major competitors such as Red Bull and Powerade with the value share of 27% and 4.50% individually .The rest of the market is made up with some small brands. It can be seen in the first pie chart. In 2010, Lucozade is the leader in United Kingdom for its market share in United Kingdom and Ireland is 90%(Bihua Ye,2010,p.19).The second pie chart shows the market share in Ireland. Lucozade still dominates the market with 75% value share (Begleys,nd). 3.3 Compared with Red Bull: Lucozade was the first energy, however, in the market of the energy drinks today, many Lucozades competitors have raised, the main and the most powerful competitor Lucozade has to face is Red Bull Red Bull is an energy drink brand which was launched in Austria in 1987. In just 20 years it has gone on to become a global best-selling beverage brand ( ). It is clearly to see that the two companies have some similarities. First, they both target young people .Second ,not just Lucozade, Red Bull is also very good at advertising . The company spent around 30 percent of its annual turnover on market and sponsorship( ). However, Shirisha Regani pointed out that Red Bull was unable to successfully extend its product line although a sugar-free version was introduced in 2003( ) ,which puts Lucozade into a more advantage position while competition since Lucozade has successfully extended their brand. Strategy: Reposition Lucoade used to be positioned as an invalids drink. ( )During the period 1974 to 1978 the sales of Lucozade declined consistently ( Banyard and Phillip,1999,p.70).The market changed that time, people had better medical technology and better living conditions which take the place of Lucozade. SmithKline Beecham, the brands owner, repositioned the brand from its original position as thea product for the sick to a brand which is essentially for the fit and healthy. ( )In the early 1990s,Lucozade successfully reinvented itself as a sports energy drink and by the end of the decad it was looking to step into the main stream and become a brand that would be sold out of the same fridges as Cock and Pepsi.( Tom Farrand, David Nichols, Tom Rowley,Matt Avery Journal: Young Consumers P12 2006 Volume:7 ) SWOT analysis: Strength: It has many different flavors to meet the need of different kind of customers and attract customers. It tastes very nice. Lucozade still dominant the energy drink market. The company has good reputation. Lucozade was established in 1927,which means it was the first energy drink product, the longer history means the company has longer time to build the brand into success. Weakness: Lucozade always focuses on developing new products such as Lucozade Sport Lite, it can be benefit, however, people are curious and always want to try new products, which will put the old products such as Lucozade Energy into dangerous position. Microsoft is an good example to approve this, less people are using Windows xp after Windows 7 is launched. Lucozade is a soft drink but contains 0.01% ethyl alcohol to aid flavouring which goes against the concept that Soft drinks are non-alcoholic. (BBC News Online,2004) Opportunities: Lucozade has the potential to expand their market share. Threat: It faces the threat of being substituted by Red Bull Recommendations Lucoade has a great scientific team trying to work on how to develop peoples energy. The boosting energy market,expand the market share in the whole beverage other than in the energy drink market.Since Lucozade is already dominant in the energy drinks market, what the company should do now is try to remain the old customers and attract new customers.

Journeys End by RC Sheriff Essay -- English Literature

Journey's End R.C Sherriff uses the characters in his play Journey's End to create tension and drama. In the opening scene Sherriff uses Osborne, an elderly man who is second in command of the company that's coming on duty, and Hardy, the captain of the company that is coming off duty, to set the scene. Hardy starts to do this when pointing out features on a map of the front line, "Here we are, we hold two hundred yards of front line. We have a lewis gun here and one in this little sap here and sentry posts where the crosses are". Sherriff also uses Hardy and Osborne to give an insight into the character, Stanhope's, personality and to describe the living conditions in the front line. He first does this by using the stage directions at the beginning of the play ' CAPTAIN HARDY, a red-faced, cheerful looking man is sitting on a box by the table, instantly drying a sock over a candle-flame, this gives a first impression of the trenches and dugouts being cold and wet. Sherriff then takes this description further when Hardy says "Excuse my sock, won't you... Guaranteed to keep the feet dry, trouble is it keeps getting wet doing it." The living conditions are then further described as poor. When Hardy offer Osborne a drink of whisky but warns him " Don't have too much water it's rather strong today", this gives the indication that the water is unsafe and has to be disinfected. Another indication that conditions were poor, was when Osborne was examining the beds and Hardy blurts out "Oh no that's mine. The one's in the other dugout have no bottoms. You keep yourself in by hanging your arms and legs over the sides. Mustn't hang your legs to low, or the rats gnaw on the boots". Hardy and Osborne provide an in... ...ys in the following way: Stanhope stayed at Raleigh's house in the holidays and was supposedly his friend and he cared about Raleigh and his sister, but doesn't want him in the company in case he becomes injured or even killed. Stanhope doesn't think highly of the Colonel because he only cares about getting a result and pleasing the brigadier and doesn't realise that Osborne is dead until Stanhope says to him in a sarcastic tone "How awfully nice - if the brigadier's pleased." The death of Osborne really shows on Stanhope because he shouts at Raleigh and tells Raleigh to eat his food and have a drink of whisky, basically forcing Raleigh to do stuff. When Raleigh is dying Stanhope completely changes his tune, he tries to comfort Raleigh and says that he will send him home, and after Raleigh passes away he sits there until he is called for and the play ends.

Martha Stewart: Not Such a Good Thing Essay

1. What issues did Martha Stewart, Bacanovic, and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them, especially Ms. Stewart, who was a multi- billionaire at the time? It is clear that they weren’t concerned at all about outcome and just went ahead with their scheme that they truly thought they could pull off without getting caught. 2. Was selling the shares illegal? If selling the shares was not illegal, was it unethical? Selling shares are not illegal; it’s all part of the stock market. However, when you have advanced knowledge like this case, it is border-line and extremely unethical. She was thinking only of herself and the profits she’d make, and not considering the company and other stockholders at all. I would go as far as calling it heartless and greedy! 3. What do we learn about long-term consequences from Ms. Stewart’s conduct and case? Having too much money can turn a person evil. Martha was a multi-billionaire, and why she cared about a couple hundred thousand is crazy. Not only did she serve jail time, lose respect and money, her stock has decreased The public now sees that she is not trustworthy, because she admitted to obstruction of justice and making false statements to federal investigators.

A Property of the Clan Essay

I have chosen to explore the theme of Peer Pressure from the text â€Å"A property of the clan† and the film â€Å"Thirteen†. In â€Å"A property of the clan† peer pressure plays a major part in the unfortunate events that unravelled within the play. This is most evident in the scene, when no one knew what had actually happened that night of the party, except those who had committed the act, and Jared. Page 28, Jared confesses to Ricko that he had witnessed the raping of Tracy that night at Black Rock.But Jared had not said anything to anyone as those who committed the felony, were in fact his friends. Jared tells Ricko â€Å"It's a madhouse. Davo and them running round saying don't be a dobber, and then the posters on telegraph poles. Shame Black Rock Shame. † This cleary portrays peer pressure as he feels as though he needs to refrain from telling the truth, to not be labelled a snitch. And he is put under more pressure considering the fact that they are his friends, and he believes that he cannot go against them, even if it is the right thing to do.After Jared tells Ricko what he had saw, Ricko gets defensive and tells Jared to keep his mouth shut. â€Å"Forget you even saw it. Nobody knows you were there. It's just the way things happen. †. Jared respons with â€Å"All right! † This represents peer pressure as Jared is put on the spot and being hassled not to tell anyone what he had seen. Jared's response with â€Å"All right! † shows him giving into peer pressure and is listening to what they are telling him to do. Powerlessness is shown in this scene by the main character Jared, as he is the vitim in the situation.This is shown mainly with the use of language techniques. For instance, page 31, â€Å"Not a word. Not a name. Not a single fucking name. Get it? † says Ricko. The use of slang and cursive lauguage by Ricko portrays aggressiveness toward Jared, putting Jared in a powerless state as he liste ns and just goes with it, not saying one word. Also, this use of launguage portrays Ricko's assertivness and puts Jared in a state where he cannot do anything about it, and that he has to listen to him. He is powerless in the situation.My poster promotes peer pressure through visual techniques such as juxaposition. This is evident as in the background, the people are positioned close together as a group, to show isolation and power over the main image of the girl. Also the use of colour is simple but eye-catching as it creates the focal point (girl) due to the contrast in colour (black and white). This layout portrays how in the play, Jared is left to decide for himself, whether he should do the right thing, or stick by his peers. Peer pressure also plays a huge role in the film â€Å"Thirteen†.Tracy (7th grader) becomes friends with the most popular girl in school, Evie, and is introduced to drugs, alcohol and sex. But Peer pressure was first and most evident when Tracy firs t hung out with Evie at a popular clothing store. Tracy shockingly witnesses Evie and her friend stealing clothing and accessories but steps outside the store as she knew it was wrong, and was laughed at and looked down by them. She had a moment to herself and thought about what had just happened. Ironically, a woman then sat next to her, and put her purse down. Tracy had a thought to herself.And only moments later, reunites with Evie, showing the wallet she had stolen and all the money that was inside. Evie's attitude toward Tracy was flipped and was then happily welcomed by her. This shows a form of peer power as Tracy is felt unwelcomed and as if she weren't fitting in, leading her to feel pressured into stealing aswell. Both power and powerlessness is shown by the main character Tracy in this scene. Powerlessness is shown through the technique juxtaposition, as Evie and her friend are always positioned close together, where as Tracy is always by herself ; portraying power over T racy.But at the end of this scene, when Tracy decided to steal the purse, she was welcomed by Evie and the use of up-beat music showed power as they walked happily together; ending the scene. Again, my poster promotes the theme of peer pressure through visual techniques such as colour. The colour of the people in the background are coloured in a shade of black, to contrast with the main image of the person in the foreground, to represent isolation and power over her. Also, the gestures made by the main image, (e. g. er stance and facials) show the feel of uneasiness in the situation, as she is under pressure by her peers. This contrasting image reflects how in the film, Tracy felt powerless and also uneasy about the situation she was in, but eventually gave in due to her peers. To conclude, peer pressure is clearly present in both the related texts â€Å"A Porperty of the Clan† and the film† thirteen†. Peer pressure is an inevitable part of life, which everyone wi ll evetually encounter; And these both these texts show the consequences of such.